In an increasingly difficult market, cycle retailers need to distinguish themselves from their competitors in order to increase their client volume and average basket value.

Dreamslide is a perfect response to this need to be distinctive,
because it allows retailers to offer an upmarket product based on a major technological innovation that does not compete with existing sale.

Thanks to its revolutionary product, backed by an aggressive communication campaign in the media and particularly via Internet, Dreamslide will attract customers who do not usually visit bike shops to the retail outlets in its network. This new market mainly consists of city-dwelling adults between the ages of 20 and 45, with considerable purchasing power and enthusiasm for boardsports or running. According to official statistics, this category includes 29 million people in Europe, USA and Japan.

Dreamslide’s sales network will consist of a limited number of retailers who specialize in upmarket and innovative products. Because these retailers represent Dreamslide when dealing with customers, they are selected with care, and those who wish can benefit from a complete support system covering training and communication, to give them every possible opportunity to achieve commercial success. Dreamslide will also contribute its expertise concerning its products and spare parts, as well as sales and marketing aids.

In particular, the Dreamslide digital point-of-sale advertising kit comprises a 15-inch flat screen installed on a compact stand. It shows a video in a loop, demonstrating the spectacular capabilities of the dreamslide. For that purpose, a few images say fnd sales strategy.

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